ACT! productlijn verkocht aan SwiftPage

Persbericht:

February 15, 2013 - Swiftpage, provider of the leading digital marketing platform for small business, announced it has reached an agreement with The Sage Group plc to acquire the Sage ACT! contact management and Sage SalesLogix customer relationship management (CRM) businesses. To finance the acquisition and to fund future growth and expansion, Swiftpage has raised significant capital from a group of partners that includes Sage and technology-focused private equity investment firm Accel-KKR.

Swiftpage President and CEO H. John Oechsle said the acquisition and new funding will accelerate the company’s strategy to deliver its digital marketing platform to small and medium-sized businesses worldwide. 'Sage's products are great complements to our own email marketing, social media marketing and contact management platform. Now, with direct access to these established CRM products, and with more technology and more resources, we’ll be in the strongest position to help our partners and customers deliver the tools that convert prospects, retain customers, and promote growth.'

The acquisition and investment are key turning points for Swiftpage, which started in 2001 as a software and services provider to small businesses. Their strategy led Swiftpage to become a Sage development partner; later, they offered integrated, white label email and social media marketing solutions for Sage ACT! and Sage SalesLogix. Oechsle said the acquisition is an important next step, one that gives Sage ACT! and Sage SalesLogix customers a familiar and like-minded partner focused on making small and medium-sized business successful. 'We'll be able to deliver everything from contact management solutions for those just getting started to SalesLogix for medium-sized businesses, so we’re with them every step of the way.'

Tom Barnds, Managing Director of Accel-KKR, said the firm made its investment decision based on Swiftpage's demonstrated track record as an innovative, product-focused company. 'We are very pleased to partner with Swiftpage to help the company achieve its vision of delivering the best in next generation products to customers around the world.'